Priisholm handcrafted

our story

we believe every man can wear jewellery

the first idea

Back in 2009 the first scethces was made and shortly after the creation of the first prototype was in place. Made from parts from a old pocket watch, the first pieces of jewellery created the idea for the Time collection.

Klarlund collection 2020

In close collaboration with Klarlund Copenhagen, Morten Priisholm have designed a collection of cufflinks exclusively in precious metals. The model shown to the right is created with the lion from Klarlund's logo as a motif and made of 925 sterling silver. The models are only sold through Klarlund's stores: Axeltower Vesterbrogade and Strøget Østergade.

nominated - the Saint Loye Awards 2019

When Morten Priisholm moved on to the second round of the Danish goldsmith craft competition, the Saint Loye Awards (named so after the patron-saint of goldsmiths), he was asked to make a creation inspired by the concept of power. Wanting to give his particular take on that, but also grounding his piece in a rough male world of physicality, Morten Priisholm decided to make a highly precious version of a sculpture. Magrethe, The queen of Denmark, attended to the exhibition at Koldinghus.

New nordic gold - 2018

When goldsmiths from Norway, Sweden, Finland and Denmark all met in August 2018, they were presented with this year's competition assignment, which was designed by goldsmith Morten Priisholm: A men's jewelery pendant called Cosmograph. Every year, a new jeweler is asked to perform the award task, as an honorary task that has been met with the most recognized and prestigious names in the Danish jeweler industry. Only jewelers who run their own businesses can be selected. Princess Mary was present at the competition.

A men’s jewelry line for Aagaard 2017

As part of the Danish jewelry company Aagaard’s design-lab, Morten Priisholm was commissioned to design a line of men’s jewelry, comprised of seven signet rings, two pendants and two bracelets. The line was launched in 2017. The seven rings all owed their silhouettes to the historic signet ring. Two models – one round, the other octagonal in shape – featured a space intended for engraving. One had a graphic square with a deep-set field of oxidized silver in the center. Four of the rings had either oval, round of oval stone-inlays. As accessories for men, the geometric and well proportioned marked the collection, which was made of silver and oxidized silver, and set with onyx, tiger’s eye and lapis lazuli.

Brand new winner 2016

In August 2016, Morten Priisholm won the talent competition Brand New at the Copenhagen Watch and Jewellery Show in Denmark, for an impressive, large steampunk inspired signet ring. The motivation for choosing Morten Priisholm as the winner was based on criteria of innovation and commercial potential. His combination of traditional craftsmanship with new materials and techniques in a daring masculine language of men’s jewelry was highlighted by the competition’s jury.

Jewellery apprenticeship 2007-2011

Morten Priisholm trained as a goldsmith in the workshop of Ove Sparre Sørensen in the Danish city Slagelse, from which he graduated in 2011. After his apprenticeship, Morten Priisholm worked a year in the Welsh company Northern Star Bespoke Jewelry.